Football and Coaching- #1 Meeting Place for Football Coaches on the Internet

Ok, I wanted to expand on my idea from the last post concerning college football entering into the new era of web technology. So working in the industry that I do I have been exposed to this new generation of web usage that people are calling “Web 2.0″. Basically what it boils down to is the internet is becoming more interactive and the people using it want it to feel like they are a part of something not just a starring at a computer screen. Given those points I present: College Athletics in the Web 2.0 Universe.

Now by focusing on creating interactive features within your website the visitor will be immersed in the culture of your program and school. Now for a possible recruit this mean the first chance to see how it would be to play at “X” school. Since younger kids are getting more computer savvy and media savvy every day, the challenge becomes finding that advantage that will attract those student-athletes. So wouldn’t it make sense to spend time developing a great website full of embedded videos and interviews and you could also have lots of pictures and information for them to learn about the program/ school.

It seems like every school website you visit has the same core elements and it is a struggle to find relevant information especially in the off-season. So think if a smaller school spent the time to develop a great website that was up to date and interactive? What image would that protray to a potential student-athlete? That sports are a big deal at the school or even that that school is a little more advanced then the other options?

Same could be said for fund raising. If you had money to donate, would you donate it to a school that had no pictures or out dated information about the sports or to a school where you felt a part of something?

These points are made to show how schools need to prepare for the next generation of athletes NOW. and the sooner a school does the bigger advantage they will have in recruiting and fund raising in the Web 2.0 Universe.